We all agree it’s our responsibility to hand over a better world to our children. By that, we mean not only our own children, but all children, born as well as unborn. That is what sustainability is all about.

Most people try to contribute in various ways to reducing our environmental footprint. For 99%* of us, one obvious way is by sorting and recycling our garbage. But still about 2/3** of the residual waste are poorly sorted or not sorted at all, stuff that could have been sorted and left to recycling instead.

To many, recycling is a tricky and sticky job. It takes a lot of time and commitment to keep our garbage in the kitchen, then carry it out and empty it, before cleaning our hands and recycling containers.

I’m convinced we can get people to recycle more and do it more efficiently. That is what green lizzie® is about – make recycling easier, quicker and more hygienic. And a lot more stylish. In short, a more positive experience. That is our contribution.

Olov Mattsson


* according to recurrent surveys among Swedish households 2015

** Avfall Sverige 2016